Click the button below to download the PDF version of the Administration Dashboard.
Download PDFClick the button below to download the PDF version of the Sales Associate Dashboard.
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Driven Edge allows you to manage your dealership's inventory either through an automated data feed or manual entry.
If your inventory is imported via a third-party feed (e.g., SureFire), there is no need to contact the Driven Edge development team for setup—these integrations are handled automatically.
To manually add vehicles to your inventory:
Your newly added vehicle will now appear in the Inventory section within Driven Edge.
The Client List section in Driven Edge provides a centralized view of all clients associated with your dealership. You can manage, search, edit, and assign clients using a variety of tools designed to streamline your workflow.
To access the global client list, click Client List from the left-hand menu.
This list displays all clients currently stored in your dealership’s system.
Use the User Filter dropdown (top-left) to view clients assigned to specific users.
To find a specific client, use the Search bar in the top-right. You can search by name, phone number, or email address.
Click the Add Client button (top-right) to open the Quick Add form.
Enter the essential client information. Once submitted, the Full Client Details form will appear, allowing you to add additional data as needed.
The Transfer Clients button (next to Add Client) allows you to reassign clients from one user to another—useful when a sales associate leaves the dealership or changes roles.
The Export button (beside Transfer Clients) enables you to download your entire client list in CSV format for use with third-party tools such as mailing list platforms.
Clicking on a client’s name opens their Client Profile.
Here you'll find all stored client details, communication history, sales quotes, and completed sales.
The Assigned column shows which user is currently responsible for the client. You can click on this field to reassign the client to another sales associate.
Click the Edit button to open the full client details form, where you can update any necessary fields.
Use the Delete button to permanently remove a client from the global client database.
If you identify duplicate client profiles, you can select them and click the Merge button (top-right) to combine the entries into a single, unified client record.
The Current Leads section allows your dealership to efficiently manage and route incoming leads from multiple sources. Whether leads are generated by third-party platforms or entered manually, Driven Edge ensures a smooth intake and assignment process.
Click Current Leads from the left-hand menu to view all incoming leads.
Leads may be received automatically via ADF XML from third-party providers or through the Driven Edge Lead API Endpoint.
You can also add leads manually by clicking the Add Lead button in the top-right corner.
When entering a new lead, you can specify whether the lead is:
Once a lead is received (automatically or manually), a Sales Manager can click the View button to review its details.
If the lead appears legitimate, it can be assigned to a sales associate.
Assigned leads will then appear on the associate’s dashboard under the New Leads section for follow-up.
If a lead is determined to be invalid or spam, a Sales Manager can reject it. This helps ensure the dealership is not charged for unqualified or fake leads.
Once assigned, leads are moved to the Assigned Leads page.
Here, Sales Managers can:
In the top-left corner, click the Settings icon to configure lead notification preferences.
From this section, you can choose which users should receive email notifications whenever a new lead arrives—ensuring your team is alerted in real time, 24/7.
The Lead Tracker is a comprehensive tool designed for Sales Managers to monitor, manage, and evaluate lead activity across the entire dealership. It consolidates lead data into a single, actionable dashboard for efficient oversight and performance tracking.
Click Lead Tracker in the left-hand navigation menu to open the lead tracking dashboard.
The main Lead Tracker page displays all recent leads with a concise summary of each.
The lead table includes:
This allows Sales Managers to quickly assess the status of each lead and follow up with team members as needed.
Click the client's name to open their Client Profile, where you can view full contact information and communication history.
Click the Details link to view the original lead submission data in a modal window.
The tracker uses icons to represent key actions:
When an action occurs, its corresponding icon turns red, indicating activity.
Clicking a red icon opens a modal with additional details.
A Notes icon allows Sales Managers to leave notes for the assigned associate. When used, it appears red in the associate’s CRM for visibility and response.
Use the search bar (top-left) to find leads by client name or contact details.
Use the User Filter dropdown to view leads assigned to a specific team member.
A Lead Status Filter below the search bar allows you to categorize and view leads by priority (e.g., Hot, Warm, Cold).
The All Leads button (top-center) opens a detailed page containing every lead ever received by the dealership—ideal for historical performance reviews.
The Bulk Transfer button allows you to reassign multiple leads at once, especially helpful when a sales associate has left the organization.
The KPI (Key Performance Indicator) button (top-right) opens a dashboard showing team performance against dealership goals.
For example, you might set a goal of 20 prospecting calls per associate per week.
Clicking an associate’s name reveals their individual KPI statistics.
The Appointments button offers a quick snapshot of upcoming appointments—mirroring the calendar view from the Admin Sales Dashboard.
The Reports button opens the Leads Report section, which breaks down lead performance by source, giving insight into which lead providers are delivering the most value.
The Deal Builder serves as the default Administration Dashboard and can also be accessed via the "Deal Builder" link in the left-hand navigation menu.
The top of the Deal Builder page presents a summary of key monthly performance metrics:
This gives Sales Managers a high-level view of how the dealership is performing in real time.
Beneath the summary, a monthly calendar displays all scheduled appointments in red. Daily appointments appear on the right side of the screen.
Appointments are typically booked by Sales Associates through the CRM, but you can also manually create one in Deal Builder:
Below the calendar, you’ll find:
These sections help managers ensure that associates are properly engaging with leads and driving them through the sales funnel.
A visual comparison of monthly dealership sales year-over-year is shown next. This provides a quick snapshot of performance trends.
The Sales Leaderboard highlights top-performing associates and identifies those who may need additional support. Below it, you'll find KPI Results for deeper insights into individual sales activities.
To begin a new deal:
Start typing a client’s name to select them as the applicant and optional co-applicant. Once selected, click "Next".
Choose a vehicle from inventory by typing the vehicle name or selecting a previously quoted vehicle.
You’ll then reach the Option Package screen:
At the top:
Use this to view or hide profit details during customer-facing sessions. Key sections include:
The system auto-calculates payments based on:
You can update the entire row’s default values using the cylinder icon on the Payment Card.
Click "Add/Remove Options" on the selected package to customize individual add-ons. Payments update dynamically with each change.
This section includes:
Once the client agrees on a payment and term:
Two tabs will open:
At the top-right of the Deal Builder dashboard, beside the "New Deal" button, are two powerful deal tracking tools:
Clicking the “Quotes” button opens the Current Quotes Page. By default, it shows quotes from the current month, but you can adjust the view using:
Quote Types & Status Icons: Edge supports quoting vehicles in various stages—even vehicles that are already sold or not in inventory yet. A Legend explains quote statuses:
The "Sold" button opens the Written/Closed Deals Page, which includes:
The Deal Tracker is a comprehensive tool within Driven Edge designed to manage the entire post-deal workflow—from the moment a vehicle is marked as Written to final Delivery. It enables collaboration across all key dealership roles, including Sales Associates, Sales Managers, Finance Managers, and Service Managers.
To open the Deal Tracker, click Deal Tracker from the left-hand navigation menu. This opens the Deal Tracker Dashboard, which is divided into two primary lists:
Once a deal is marked as "Written" in Deal Builder, it automatically appears in the Written section—alerting all relevant team members that a new vehicle requires attention.
Each row in the Written Deals list displays:
Tracks financing progress. Clicking this field opens a modal where users can update the financing stage:
The modal also includes the Bank Reserve (from the Deal Builder), which can be updated as needed.
Used to log feedback or internal finance notes. Clicking this field opens a modal with a text input and displays past notes. Note: Bank Notes are required to move a deal to Delivered. Even a placeholder like “No applicable notes” is acceptable.
Once entered, the column updates with a red “Yes” label.
Sets the vehicle delivery date. Clicking this field opens a calendar modal. The column updates based on delivery progress:
Facilitates communication between sales and service teams. Users can leave notes, and the Service Manager must check the Service Complete box when work is finished. Note: A vehicle cannot be marked as Delivered until service is marked complete. The column turns green when complete.
A vehicle is eligible for delivery when:
To deliver the vehicle:
Both Written and Delivered lists allow filtering by:
The Delivered list includes a date range filter for custom time periods.
Users with the appropriate role can access Reports at the top of the Deal Tracker page.
Provides a high-level snapshot of:
Breaks down each individual sale with deep dive capabilities:
The reports section includes filters for date range, associate, deal status, and vehicle type.
The Reports section in Driven Edge provides dealership-specific reporting tools designed to support compliance and operational insights. If your dealership requires a custom report that is not currently available in Edge, we are happy to build one upon request.
To access the Reports section, click on “Reports” in the left-hand navigation menu, located beneath the Deal Tracker.
At present, Edge offers an OMVIC Report for dealerships located in Ontario, Canada, ensuring compliance with local regulations.
To generate the OMVIC report:
The User Settings section allows administrators to manage user accounts within the Edge platform. From this dashboard, admins can add new users, edit existing accounts, or deactivate users when necessary.
To open the User Settings page, click the “User Settings” link in the left-hand navigation menu.
To edit a user:
To deactivate a user:
This feature allows for granular control over what different team members can see and do within Edge.
The Dealer Settings section allows you to add new dealerships or update existing dealership information. You can access this section by clicking the “Dealer Settings” link in the left-hand navigation menu.
To add a new dealership:
Once all required fields are completed, click the “Add Dealership” button to add the dealership to your company profile.
To update a dealership’s information:
The Global Settings section allows administrators to configure universal settings that apply across all dealerships in your organization. Access this section by clicking the “Global Settings” link in the left-hand navigation menu under Dealer Settings.
To add global tax options:
To configure a list of banks for use in finance-related workflows:
This section allows you to configure pricing categories and associated products for the Deal Builder Pricing Sheet:
To configure defaults for the Deal Builder Pricing Sheet:
To set sales goals for your associates:
This section is typically configured by Edge Support for third-party inventory integrations (e.g., Surefire). Contact support if you use a service outside of the built-in Edge Inventory system.
To configure Bill of Sale preferences:
Choose the appropriate Time Zone for your dealership to ensure consistent timestamps across Edge modules.
If your dealership uses the optional Twilio integration for communication, contact Edge Support for assistance with setup.
The Sales View Dashboard is a powerful CRM interface tailored for your dealership’s sales associates. It provides all the necessary tools to accept leads, manage communication, close sales, and track progress from the written status to final delivery.
Upon login, sales associates are greeted with a custom dashboard showing all current day tasks.
Tracks daily activity and is divided into Calls, Texts, and Emails. Sales associates can log communications using the "Add" buttons, which open modals to select a client and add comments. All communications are saved to the client profile.
The dashboard displays leads across five tabs:
The calendar highlights appointment days with red numbers. Selecting a day displays its associated appointments.
Displays associate rankings by sales, written deals, and deliveries for the current month. This motivates staff by showcasing top performers.
One of the most frequently used features in the Sales Dashboard is the “New Lead” button, located above the monthly results section. This function allows users to manually add new leads, such as when a client visits the dealership in person or a sales associate receives a positive response from cold calling or other outreach efforts.
If the client already exists in Edge, clicking the “New Lead” button will open a modal window where you can search for the client by name. As you type, a list of matching client options will appear. Once you've identified the correct client, click the “Add” button next to their name. This will auto-fill the client's details and provide a text area for entering lead-specific information.
After entering the lead details, click “Add” to submit. The lead will then be added to your active lead flow.
To manually add a client in the Sales Dashboard, click the Add Client button located next to the New Lead button. This will open a modal window containing a form where you can enter the client’s details.
Fill in the client’s name and contact information. At the bottom of the form, there is a text area labeled Lead Details. Since most new clients are also leads, this section allows you to input relevant information at the time of client creation—eliminating the need to add a separate lead afterward.
If the client is not a lead, simply uncheck the Create Lead checkbox. Once all client information is complete, click the Save button. This will add the client to the Edge database and, if applicable, automatically include them in the lead workflow.
Next to the Add Client button is the My Clients button. Clicking this button displays a curated list of clients assigned specifically to you. This focused list makes it easy to stay engaged with your clients and follow up with them regularly.
When the client list opens, you’ll find an alphabetical filter dropdown in the top-left corner. This allows you to quickly narrow the list by letter for easier browsing.
On the top-right side of the interface, there is a Search text box. You can use this field to quickly locate a client by typing just a few characters of their name.
In the list, each client's name is clickable. Clicking a name opens the full Customer Profile, which contains all client details—including contact information, communication history, active and past leads, and their complete sales history.
To the right of each client in the list are several action buttons:
This tool streamlines client management by consolidating all relevant information and actions in one convenient location.
Located next to the My Clients button is the KPI button. This stands for Key Performance Indicator.
Clicking this button will take you to the KPI page, which tracks your sales activities automatically within Edge. Each time you make a call, send a text, or log an activity, the system will automatically update your KPI metrics to reflect your efforts.
KPI goals are established by your Sales Manager in the Administration Dashboard. The KPI interface is divided into two sections:
For more information or to have your KPI goals set, please contact your Sales Manager.